xdg open - Set the terminal title in a .desktop started application

I've an application that I want to start via an entry in the upper gnome panel using a .desktop file, it has to run inside a terminal.

#!/usr/bin/env xdg-open
[Desktop Entry]
Version=1.0
Type=Application
Terminal=true
Icon[en_US]=/home/USER/bin/APPDIR/logo.png
Name[en_US]=APPLICATIONNAME
Exec=REALAPPLICATIONCOMMANDLINE
Path=APPLICATIONDIR
Comment[en_US]=COMMENT
Name=APPLICATIONNAME
Comment=COMMENT
Icon=gnome-panel-launcher

That part works fine.

But the terminal is still titled 'Terminal', and to differentiate it from the other terminals I have running I'd like to change the terminal's title.

I've found one way to do it, but it requires that you run the terminal command, thus

Exec=gnome-terminal --title APPNAME ...ArgsToRunRealApplication...

instead of the actual command you want to run.

I'm hoping that there's either a parameter, or another Key=Value pair that I just haven't found yet, to set the title, without using gnome-terminal directly to run the command.

I suppose I could write a script that would set the title, then run the application, but that's only a little better than using gnome-terminal.

Any suggestions?