burning - How to burn iso of a program on USB?

I want to burn the iso of a program (specifically the MatLab iso) on to a USB stick with ubuntu. just to make it clear

what?           burn iso of program
where?          on USB stick
using which OS? Ubuntu

To install matlab you can burn the iso onto a dvd, but i will like to do it on my USB stick; i read somewhere that it was possible

i am NOT trying to burn the image of Ubuntu, to do that you can easily use the startup disk creator. However you cannot use it to install a iso that is not a OS

An ISO image is a file that contains a complete copy of a CD or DVD. You can either use this file to create a DVD or mount the file on a local drive.

On Linux, you will need to use the mount command. First make a mount point, which is just a folder. For example:

mkdir /media/mathworks

Then mount the downloaded ISO to that directory. For this example, the ISO is in the home folder under the downloads folder and the ISO is called matlab.iso(if you have downloaded on to the same system):

mount -t iso9660 -o loop ~/downloads/matlab.iso /media/mathworks

Now you can navigate there and run the installer as if it were a copy of the DVD, for example:

cd /media/mathworks
./install

On Windows, this would require third-party software to create a virtual CD or DVD drive from an ISO image.