command line - Is it possible to launch applications like Chrome from the terminal?

I want to launch applications like the web browser using the terminal. What commands do I use?

I don't use google-chrome, but I went to terminal, and typed "goog-" hitting TAB to autocomplete, it stopped without ending in a space so I knew there were still multple options. I then hit TAB TAB and could see I could type

google-chrome

or

google-chrome-stable

on my box (and I didn't know I had installed google-chrome to being with... Now i'm off to see when I installed it)